By Derek Major Bryon Allen, who owns The Weather Channel and 10 24-hour cable networks, is tired of hearing unfulfilled pledges from advertisers to diversify their ads. Allen told Ad Age‘s Jeanine Poggi he’s had conversations with CEOs and executives at agencies about investing more in Black media, but a...
By Ann Brown Black media outlets have long complained about being overlooked when it comes time for advertising placements, and media mogul Byron Allen isn’t taking it any longer. Citing systemic racism, Allen is threatening legal action against major brands if they don’t spend more advertising dollars...
By I-Hsien Sherwood Byron Allen is taking matters into his own hands. Tired of pledges from advertisers to diversify their ad spend without actually following through, the owner of a production company and eight cable networks, including the Weather Channel, is insisting agencies and brands shift...
Media mogul sent letters of intent to brands and their agencies By Jeanine Poggi Media mogul Byron Allen is threatening legal action against major brands if they don’t allocate more ad dollars to Black-owned media. Allen sent letters of intent to brands and their agencies last week calling on...
And make a little — or a lot of — money along the way By Paige Albiniak Byron Allen understands the power of multiplication. In the current world of streaming, subscription video-on-demand and direct-to-consumer offerings, multiplication is everything. When you charge tens of million people even just...
By Anthony D'Alessandro EXCLUSIVE: Byron Allen’s Allen Media Group feature film division, Entertainment Studios Motion Pictures, has picked up the worldwide media rights to the critically-acclaimed historic biography From Selma to Sorrow: The Life and Death of Viola Liuzzo. Written by author/historian Mary Stanton (Journey Toward Justice, Freedom Walk, The Hand of Esau), From...
CLICK HERE to watch the webinar. The events of spring 2020 – including a virus that has disproportionately affected minorities – have translated to a call for change throughout America, and this includes the media industry. That’s why Cynopsis, together with Entertainment Studios’ Byron Allen and TheGrio’s...
Feb. 23, 2021 - 3:34 - The comedy icon reflects on his life and career in celebration of Black History Month. Click HERE to view the full segment....
By Michael Balderston Allen, a leading TV exec and entrepreneur, will share his story and insights on inclusion WASHINGTON—Byron Allen, the founder, chairman and CEO of Allen Media Group/Entertainment Studios, has been announced as the opening keynote speaker for CultureX Conversations, a virtual conference produced by TV Tech, B+C, Next|TV and Multichannel...
By Tim Baysinger Byron Allen considers his stewardship of the Weather Channel, which he acquired nearly three years ago to the surprise of many, a live-saving endeavor. Quite literally, in fact. “It’s become more important than ever before, because of what’s happened with climate change, with global...
