TRUSTED. RELIABLE. ACCURATE.
THE WEATHER CHANNEL [TWC] is one of the most trusted consumer brands. For nearly 40 years, it has informed, protected and saved lives by merging compelling storytelling with the latest technologies. Out of 50 cable networks, THE WEATHER CHANNEL ranks 6th as a “MUST HAVE” cable channel and 8th as the HIGHEST PERCEIVED VALUE for over 57 million viewers, monthly. At near-full distribution, nation-wide, TWC can be viewed across the top 5 MVPDS including Comcast, AT&T, Dish, Charter and Cox as well as NCTC, Altice, Mediacom and hundreds of small, independent operators around the country.
TWC is in 80 million-plus households (per Nielsen’s June 2018 Universe Estimate)
Backed by 24 Weather Experts, including our On-Camera-Meteorologists [OCM’s], giving science and climate a personality that is relatable to millions of viewers come second nature. The producers who track weather systems know that statistics are actually families who will be affected by the content they create. It is far beyond business. Being correct and knowing how to convey complex science so that civilians can understand what is happening is key to TWC brand. Trusted. Reliable. Accurate. TWC generates over 90 hours of live programming per week and year-round original series specials that engage, inform and entertain consumers.