11 Sep FIERCE VIDEO: Allen Media Group eyes personalized FAST channels, taps Quickplay OTT platform
Amsterdam – Allen Media Group, owner of several streaming services including free AVOD service Local Now, The Weather Channel, The Grio and others, has its long-term sights set on global growth and a competitive user experiences, according to Michael Senzon, president of digital at AMG.
As part of that future goal, AMG recently announced a new multi-year partnership with Quickplay (formerly named FirstLight Media), using the vendor’s Google Cloud-powered OTT platform to essentially serve as the backend of its entire tech stack across the AMG streaming portfolio. That includes Local Now, The Weather Channel, The Grio, as well as HBCU Go, a free streaming AVOD service with programming created at Historically Black Colleges and Universities, and sports-focused AVOD Sports.TV.
“Really it’s the next generation of our mission to sort of dominate streaming,” Senzon told Fierce on the sidelines of IBC taking place this weekend at the RAI in Amsterdam, adding that it all comes back to great product experiences.