02 Mar Byron Allen Announces Barbara Bekkedahl as President of Advertising Sales for The Weather Group
Entertainment Studios, one of the largest independent producers and distributors of film and television with 64 shows on the air and owner of 15 U.S. Big-Four network affiliate broadcast television stations and nine 24-hour HD television networks serving nearly 160 million subscribers — including The Weather Channel television network and its AVOD streaming service Local Now — proudly announces Barbara Bekkedahl as President of Advertising Sales for The Weather Group media portfolio. Bekkedahl has been with Weather Group since 2016. Allen purchased The Weather Group/The Weather Channel in March 2018.
Bekkedahl will oversee all advertising sales, advertising solutions, and advertising partnerships for The Weather Group media portfolio. Bekkedahl will work collaboratively with President of Advertising Sales for Entertainment Studios Networks, Cindy Kelly, and President of Advertising Sales for Entertainment Studios Syndication, Darren Galatt.
“Barbara Bekkedahl continues to leverage her enormous industry advertising sales experience to position The Weather Group portfolio for greater success,” said Byron Allen, Founder/Chairman/CEO of Entertainment Studios/Allen Media Group. “Barbara provides outstanding service to our clients and leads one of the best advertising sales teams in the industry.”
Bekkedahl’s prior experience includes NBCUniversal, where she served as Vice President of Client Solutions, leading business partnerships with top clients and representing the NBCUniversal portfolio of television and digital properties. Prior to that, she managed the national advertising sales team for the NBCUniversal Bravo cable network. Bekkedahl holds a Bachelor of Arts degree from Colgate University.
Press Release via PR Newswire