Black-Owned Media Matters: A Demand for Change and Inclusion in Media Planning
Tuesday, September 1,2020 at 1pm ET.
The events of 2020 have translated to a call for change throughout America, especially in areas related to diversity, equity and inclusion (DEI). But as you’re looking at your brand’s DEI initiatives, are you backing them up through your media spend? In fact, most Black-owned media is being excluded from the planning process. What will it take for advertisers and agency reps to start including Black-owned media and business in their annual budgets?
Attend the webinar to hear from media mogul Byron Allen, founder, chairman and CEO of Allen Media Group, LLC/Entertainment Studios, and Natasha Alford, VP of digital content for theGrio, for a frank discussion of what it will take to stop the systemic racism and start the inclusion of Black-owned media.